1. GITEX GLOBAL 2024 is bringing together the international tech community under the overarching theme “Global Collaboration to Forge a Future AI Economy.” In your view, how crucial are public-private collaborations for developing the next generation of AI-powered tech solutions?
Public-private collaborations are essential for the development of the next generation of AI-powered tech solutions. These partnerships enable a convergence of resources, expertise, and perspectives, driving innovation and ensuring the ethical deployment of AI. Redington's theme for this year is ‘Synergizing the Tech Ecosystem’, emphasizing the importance of collaboration to unlock new opportunities in rapidly evolving industries. By fostering these partnerships, we aim to lead the way in innovation.
2. How is the rapid advancement of AI technologies influencing your industry sector?
The rapid advancement of AI technologies has led all principles to focus on AI-driven outcomes for their end customers. From AI-ready endpoints to AI-infused infrastructure, and all the way to AI-driven software, AI has become the epicenter of all innovation.
Redington plays a key role in synergizing the AI advancements of all the brands it caters to.
3. How is your business adopting and integrating AI innovation?
Redington is leveraging the power of AI to enhance internal efficiencies as well as to significantly improve the interventions provided to our esteemed Customers and Partners. Redington has put the “adoption of AI” high on its agenda and is being pursued at every level starting from the management to right up to the sales organization and even to specific functions like HR, Credit and Finance. Every possibility to enhance the Customer and Partner experience through new and unique adoption of AI is being looked at. For example, internal and external competency building regarding various products and solutions in the digital transformation space has been taken up as a high-priority project. The virtual agents created as part of the project help the sales force to uniquely address the customer and partner requirements in the most efficient and timely manner. In line with our agenda of “High on AI”, a series of high-impact areas have been identified and will be rolled over the next 6 months. With the setting up of Redington AI COE (RACE), we are committed to keep on improving in the journey with AI and making it a sustainable practice within the organization.
4. Beyond AI, what innovations do you believe will shape the future of your industry and which regions do you foresee leading these advancements by 2025?
In addition to AI, cloud computing, cybersecurity, Internet of Things (IoT), and automation are set to revolutionize the technology distribution sector. Cloud solutions provide businesses with the scalability and flexibility to manage data more effectively, while advanced cybersecurity measures are critical in an increasingly digital world. IoT enables real-time data collection and decision-making, and automation is driving efficiency across various operations. We believe that the Middle East, particularly the UAE, will lead these advancements by 2025. The UAE’s strategic focus on becoming a global technology hub, combined with its commitment to smart city development and digital transformation, positions it at the forefront of these innovations. Redington’s role in this transformation is crucial as we continue to partner with industry leaders to drive technological growth in the region.
5. What are your motivations and expectations for coming onboard the 44th edition of GITEX GLOBAL in 2024?
GITEX 2024 is a strategic platform for Redington to connect with key industry players, showcase our latest innovations, and engage in meaningful discussions on the future of technology. Our duplex stand at the entrance of Hall 5, a premium location, ensures maximum visibility and the opportunity to make a lasting impact. We are excited to participate by hosting podcasts, showcasing tech demos, and hosting C-level executives for leadership sessions.
Our participation will also include product showcases, partner recruitment via The Bridge initiative, and participation in live sessions to foster knowledge sharing. Through these activities, we aim to build stronger industry relationships, expand our channel network, and explore new growth opportunities.
6. As a global platform for tech enterprises and industry leaders, how does GITEX GLOBAL contribute to the future of your industry?
GITEX GLOBAL is a pivotal event that brings together the brightest minds and the latest innovations in the tech space. For Redington, GITEX is more than just an exhibition; it is our 11th year of participation. It is a platform that enables us to drive thought leadership, showcase our innovations, and build strategic partnerships. By participating in GITEX, we align ourselves with global technology trends and position ourselves as a key player in shaping the future of the tech ecosystem in the Middle East and beyond.
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