1. GITEX GLOBAL 2024 is bringing together the international tech community under the overarching theme “Global Collaboration to Forge a Future AI Economy.” In your view, how crucial are public-private collaborations for developing the next generation of AI-powered tech solutions?
Public-private collaborations are vital in developing the next generation of AI-powered technology solutions. These partnerships combine the strengths of both sectors — the agility, innovation, and customer-centric approach of the private sector with the regulatory oversight, societal mandate, and large-scale impact of the public sector.
Our commitment to public-private partnerships is evident in our efforts to drive AI integration into telecommunications, transforming connectivity and empowering tomorrow with 5G and beyond to achieve unmatched performance. By working closely with governments, telecom operators, enterprises, and other stakeholders in the region, we can ensure that AI technologies are developed responsibly, with a focus on enhancing connectivity, improving performance, and driving innovation.
At GITEX GLOBAL 2024, we are demonstrating how our partnerships contribute to the AI economy by building the foundational networks that support AI-driven applications and smart solutions. Our vision aligns with the event's theme, "Global Collaboration to Forge a Future AI Economy," as we believe that collaboration is essential to scaling AI technologies, ensuring security and trustworthiness, and fostering sustainable innovation. We aim to create a vibrant and collaborative industry landscape bringing value to people, enterprises and societies.
2. How is the rapid advancement of AI technologies influencing your industry sector?
The rapid advancement of AI technologies is driving a profound transformation across the telecommunications sector, fundamentally changing how networks are managed and optimized. AI is generating value via improved performance, higher efficiency and enhanced customer experience. As the industry embraces 5G, with its faster speeds, reduced latency, and increased capacity, the role of AI becomes even more crucial. It enables a higher degree of automation and autonomy, allowing networks to adapt to evolving demands and provide seamless connectivity across various devices and use cases.
The growing complexity of network infrastructure and the proliferation of connected devices make traditional network management methods impractical. AI and automation are the keys to overcoming these challenges, enabling zero-touch, intelligent network operations that are both efficient and reliable. As we move towards a future of 5G and beyond, our focus is on leveraging AI to enhance network performance, lower operational costs, and unlock new business models, ensuring a future-ready, robust telecom infrastructure.
3. How is your business adopting and integrating AI innovation?
At Ericsson, we are fully embracing AI innovation to transform connectivity and drive unparalleled performance across our networks. AI and automation are at the core of our promise to deliver future-proof networks with unmatched efficiency and innovation. Through AI, we are revolutionizing network operations with real-time, machine-learning-based diagnostics, root cause analysis, and proactive recommendations, enabling Communication Service Providers (CSPs) to address network anomalies swiftly and enhance user experience.
Based on the latest ConsumerLab report about 10 Hot Consumer Trends: TheAI-Powered Future: 7 out 10 people envision personal digital assistants as part of their connectivity package by 2030 - a digital butler for every online whim.
We are also integrating AI to tackle sustainability challenges by optimizing energy consumption, integrating renewable sources, and managing infrastructure more effectively. Our exploration of Generative AI (GenAI) is a key focus area, with initiatives such as intelligent assistants, coding companions for developers, and intelligent search capabilities aimed at driving operational efficiency and innovation. We are committed to the responsible and widespread adoption of AI, carefully monitoring its impact to maximize its potential benefits.
At Ericsson, we see AI as more than a tool; it is a transformative force that will reshape our industry and redefine what is possible in telecommunications.
4. Beyond AI, what innovations do you believe will shape the future of your industry and which regions do you foresee leading these advancements by 2025?
Beyond AI, the future of our industry will be shaped by several transformative innovations, with 5G and 6G at the forefront. 5G is already revolutionizing how we live, work, and communicate, significantly accelerating the digitalization of critical sectors like education, healthcare, transportation, and manufacturing. With faster speeds, reduced latency, and increased capacity, 5G enables seamless connectivity and new forms of interaction, paving the way for innovative applications such as IoT, augmented reality (AR), and virtual reality (VR).
Disruptive technologies such as IoT, extended reality (XR), and robotics hold immense potential to reshape industries by enabling smarter operations, efficient infrastructure management, and the integration of renewable energy sources for a more sustainable future. We are already seeing immersive user experiences through AR and VR redefine how individuals interact with their environments, while IoT continues to revolutionize the telecommunications industry by facilitating seamless machine-to-machine communication and leveraging big data for predictive modeling and trend anticipation.
Looking ahead, 6G will usher in a new era of truly omnipresent intelligent wireless communication. It aims to create a seamless reality where the digital and physical worlds merge, enabling new ways to interact, work, and experience faraway places. At Ericsson, our priority is ensuring today's robust 5G infrastructure evolves to support the 6G era and the new dynamic environment and opportunities it will bring.
Regions like the Middle East and North Africa (MENA) are expected to lead these advancements, with a projected annual growth rate of 51% in 5G subscriptions and dominance in the market by 2029, according to The Ericsson Mobility Report June 2024. The GCC region, in particular, is emerging as a key innovation hub due to strong economies, government investments in digitalization, and smart city initiatives that utilize 5G capabilities.
5. What are your motivations and expectations for coming onboard the 44th edition of GITEX GLOBAL in 2024?
We are thrilled to participate in GITEX 2024 as it provides a unique platform to connect with industry leaders, partners, and stakeholders. Our goal is to showcase our latest innovations, foster meaningful discussions on the future of connectivity, and highlight our dedication to driving digital transformation in the region. Through our presence at GITEX, we aim to reinforce our industry vision, "Imagine Possible," as well as our key message “Empowering Tomorrow: Future-Proofing 5G and Beyond,” demonstrating how our technology solutions are shaping the connectivity of tomorrow. This event allows us to not only share our advancements but also to align with regional ambitions for AI and digital transformation, further strengthening our position as a key enabler of these goals.
6. Are you planning to launch any products or services, showcase new technologies, or announce partnerships during the event?
At GITEX 2024, we will be showcasing our cutting-edge 5G technologies, including advanced extended reality (XR) applications and AI-driven solutions that enhance network performance. In addition, we will introduce our latest advancements in network automation and sustainability, demonstrating how we are helping Communication Service Providers (CSPs) build differentiated, future-proof networks today and tomorrow. Our tailored presentations, immersive demos, and impactful case studies will aim to demonstrate how future-proofing 5G and beyond with AI-powered networks can help realize a more prosperous and sustainable future for all.
GITEX will also serve as the stage for announcing key partnerships and collaborations with organizations and leading telecom players, aligning with our strategic vision for innovation and collaboration. Visitors can engage with our experts and explore demonstrations that highlight the potential of a mobile-first world powered by cloud, AI, and high-performance networks, all designed to foster innovation and contribute to global sustainability goals.
7. As a global platform for tech enterprises and industry leaders, how does GITEX GLOBAL contribute to the future of your industry?
GITEX GLOBAL is a critical platform for advancing the telecom industry by bringing together global tech enterprises, industry leaders, and government stakeholders to foster collaboration and innovation. The event acts as a catalyst for digital transformation, offering a dynamic environment to exchange ideas, showcase the latest technologies, and establish partnerships that shape the future of connectivity. For Ericsson, GITEX presents an invaluable opportunity to align with regional priorities such as AI and digital transformation, highlight our advanced solutions for high-performance networks, and demonstrate our commitment to driving a more connected, sustainable, and inclusive future. It also allows us to engage directly with key decision-makers, explore new avenues for growth, and reinforce our role as a leader in the ongoing evolution of the telecom sector.
CONNECT WITH US
LINKEDIN
FACEBOOK
X
INSTAGRAM
Get in touch with GITEX Press Office at media@gitex.com for media inquiries