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13:00
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Chairperson’s Opening Remarks
    Speakers
    Mimi Nicklin
    Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP
13:15
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Speed and Relevance – The importance of persona based marketing in a digital age
    Speakers
    Aimee Peters
    Aimee Peters, Group Head – Marketing & Communications - Mashreq bank
13:45
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Panel Discussion: Master of Art or Master of Mathematics in a Digitally Enabled Customer Experience Cycle
    Chairperson
    Sudhir Syal Sudhir Syal, CEO, Middle East - Book My Show
    Speakers
    Alastair Sherriffs
    Alastair Sherriffs, VP Marketing & Growth - Property Finder
    Manjyot Sandhu
    Manjyot Sandhu, Regional Head - Marketing & Content Licensing - Zee Entertainment
    Marwa Kaabour
    Marwa Kaabour, Group Head - Marketing & Corporate Communication - Al Masaood Group
    Manav Sethi
    Manav Sethi, Global CMO - Octro
    Sarah Mohamed
    Sarah Mohamed, Director of Operations - Quill Communications
14:20
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Panel discussion: How can you rebuild trust ?
    Chairperson
    Katie Golding Katie Golding, Director – Marketing & Communications - Sky News Arabia
    Speakers
    Rami Zahran
    Rami Zahran, Group Chief Marketing & Communications Officer - Saudi German Hospitals
    Sunny Landeros
    Sunny Landeros , Former Global Brand & Communications Director, Jetex - Official Member, Forbes Communication Council
    Alex Malouf
    Alex Malouf, Corporate Communications Director - Schneider Electric
14:55
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    An agile and digital transformation success story in education marketing
    Speakers
    Brendan Michael Vyner
    Brendan Michael Vyner, Director of Marketing & Student Recruitment - University of Wollongong Dubai
15:15
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Road to Reinvention: Brand Storytelling In Formula E
    Speakers
    Katie Traxton
    Katie Traxton, Chief Communications Officer - Formula E
    Henry Chilcott
    Henry Chilcott, Chief Brand Officer - Formula E
15:30
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Relevant storytelling: Only meaningful if backed by a point of view and strong action
    Speakers
    Claudia Navarro
    Claudia Navarro, VP of Marketing Eurasia and Middle East - Coco Cola
15:50
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Developing awesome marketers of the future: Bravery with AI
    Speakers
    Peter DeBenedicts
    Peter DeBenedicts, Chief Marketing Officer Middle East & Africa - Microsoft
16:10
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Is bravery the CMOs’ secret to success in 2021?
    Chairperson
    Mimi Nicklin Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP
    Speakers
    Magnus Djaba
    Magnus Djaba, Global President, CEO Publicis Groupe UK Creative Practice , Panel – Premier League - Saatchi & Saatchi
    Mark Evans
    Mark Evans, Managing Director – Marketing & Digital - Direct Line Group
    Paloma Azulay
    Paloma Azulay, Global CMO - Popeye's Louisiana Kitchen
    Sophie Stanton
    Sophie Stanton, CMO - IBM MEA
    Simon Harrison
    Simon Harrison, SVP & CMO - Avaya
16:55
    • Marketing Mania Conference
    -
    End of Day
10:00
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    Our, Brains Behaviours & Brands: Exploring Marketing from the Frontiers of Neuroscience
    Speakers
    Prof Christopher Abraham
    Prof Christopher Abraham, CEO - SP Jain School of Global Management
    • Marketing Mania Workshops
    Blue Stage - Sheikh Maktoum Hall -
    Family Businesses: Effective Brainstorming For Brand Persona – A Marketer’s Guide
    Speakers
    Marwa Kaabour
    Marwa Kaabour, Group Head - Marketing & Corporate Communication - Al Masaood Group
11:00
    • Marketing Mania Workshops
    Blue Stage - Sheikh Maktoum Hall -
    The Art Of Delivering Impactful and Effective Messages
    Speakers
    Souad Al Serkal
    Souad Al Serkal, MEPRA Strategy Board Member & VP Corporate Communications - Tabreed
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    Leading in Times of Constant, Unpredictable Change
    Speakers
    Louise Gutteridge
    Louise Gutteridge, CIPD Trainer - PRCA (Public Relations and Communications Association)
12:00
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    How to design a modern marketing organization
    Speakers
    Chris Babayode
    Chris Babayode, Managing Director – EMEA - Mobile Marketing Association
    • Marketing Mania Workshops
    Blue Stage - Sheikh Maktoum Hall -
    How do you create an eCommerce strategy for your brand
    Speakers
    Colin Lewis
    Colin Lewis, Marketing Week Columnist, Author eCommerce Best Practice, Educator and Speaker, Multiple award-winning marketer, Investor, Advisor - CMO, OpenJaw Technologies
12:45
    • Marketing Mania Workshops
    -
    Networking Lunch
    • Marketing Mania Workshops
    -
    Networking Lunch
14:00
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    Crafting Meaningful Brand Stories
    Speakers
    Islam Eldessouky
    Islam Eldessouky, Head of Integrated Communications - Coca Cola
    • Marketing Mania Workshops
    Blue Stage - Sheikh Maktoum Hall -
    The Marketing Society : Developing your marketing leadership skills
    Speakers
    Peter DeBenedicts
    Peter DeBenedicts, Chief Marketing Officer Middle East & Africa - Microsoft
    Colin Lewis
    Colin Lewis, Marketing Week Columnist, Author eCommerce Best Practice, Educator and Speaker, Multiple award-winning marketer, Investor, Advisor - CMO, OpenJaw Technologies
    Maria Gedeon
    Maria Gedeon, Marketing Director - Majid Al Futtaim Leisure, Entertainment and Cinemas
    Rachel Dunn
    Rachel Dunn, VP Corporate & Consumer - Weber Shandwick
15:00
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    Impact of the Global Crisis on Brand Value in the Region
    Speakers
    Andrew Campbell
    Andrew Campbell, Managing Director - Middle East - Brand Finance
    • Marketing Mania Workshops
    Blue Stage - Sheikh Maktoum Hall -
    Generate More Customers Online, Grow Revenue AND Keep Customers Loyal
    Speakers
    Steve Hyde
    Steve Hyde, Co-Founder & Joint CEO - Puch
    Ricky Solanki
    Ricky Solanki, Co-Founder & Joint CEO - Push
    Anisha Patel
    Anisha Patel, Managing Director - Head of MENA - Push
16:00
    • Marketing Mania Workshops
    Yellow Stage - Sheikh Maktoum Hall -
    Feeling frustrated with yourself and your career?
    Speakers
    Sherilyn Shackell
    Sherilyn Shackell, Founder & Global CEO - The Marketing Academy
16:45
    • Marketing Mania Workshops
    -
    End of Day
10:55
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Chairperson's Opening Remarks
    Chairperson
    Mimi Nicklin Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP
11:00
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    MEPRA Presents … PR: The Dawn of a New Era
    Chairperson
    Lisa Welsh Lisa Welsh, MEPRA - Vice Chair - Managing Director - Hill+knowlton strategies
    Speakers
    Rashid Al Awadhi
    Rashid Al Awadhi, MEPRA Board Member - CEO - New Media Academy
    Joyce Baz
    Joyce Baz, MEPRA - Board Member - Head of PR and Communications - Google MENA
    Nada El Barshoumi
    Nada El Barshoumi, MEPRA - Youth Board Member - Senior Manager - Weber Shandwick, MENAT
11:40
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    ONE Championship: How Did We Become Asia’s Largest Sports Broadcasting Network in Nine Years?
    Chairperson
    Mimi Nicklin Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP
    Speakers
    Erica Kerner
    Erica Kerner, SVP, Head of Marketing Strategy & Partnerships, Commercial, ONE Championship - Board Chairman, Singapore & South East Asia, The Marketing Society
    Sophie Devonshire
    Sophie Devonshire, CEO - The Marketing Society
12:20
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Executive leadership development: I want my next CMO to be like… How can CMOs be comfortable whilst being uncomfortable: CMO leadership talks C-suite CMOs: The key differentiator
    Chairperson
    Mimi Nicklin Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP
    Speakers
    Nalin Chandna
    Nalin Chandna, CEO - National Gas Company
    Saleema Vellani
    Saleema Vellani, Innovation Strategist - World Bank - Adj. Professor Entrepreneurship & Design Thinking - The Johns Hopkins University
    Ritchie Mehta
    Ritchie Mehta, Founder - Learn Et Al & School of Marketing
    Paul Lalovich
    Paul Lalovich, Founder - Agile Dynamics
13:00
    • Marketing Mania Conference
    -
    Networking Lunch
14:00
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    The art of deploying hybrid marketing
    Speakers
    Hameed Yousuf
    Hameed Yousuf, Digital Media Evangelist - @HamiVlogs
14:20
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Adidas runners (AR): Building a thriving global community centered around your core belief
    Speakers
    Amrith Gopinath
    Amrith Gopinath, Senior Marketing Director - Adidas
14:40
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Role of marketing in developing social business models
    Speakers
    Maya Makanjee
    Maya Makanjee, Non Exe Director at AIG, Tiger Brands & Chairman of Ethics
15:00
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Brand trust: How can we avoid a dead end?
    Speakers
    Darine El Khatib
    Darine El Khatib, Sr. Director – Creative Strategy & Brand Development - Warner Media
15:20
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Panel Discussion: Reboot, Reinvent and Reignite
    Chairperson
    Richie Santosdiaz Richie Santosdiaz, Head of Strategy - Rise Group
    Speakers
    Nasser Al Buhairi
    Nasser Al Buhairi, TL Organizational Resilience (Fire Group) - Kuwait Oil Company
    Hussein Kandil
    Hussein Kandil, Regional Marketing Director - Hardees
    Henry Rosas
    Henry Rosas, Partner & Senior Director - TalkCircle
    David Balfour
    David Balfour, Co-founder - Lightblue - Board Member | Vice Chairman - Tribe Global
    Colin Lewis
    Colin Lewis, Marketing Week Columnist, Author eCommerce Best Practice, Educator and Speaker, Multiple award-winning marketer, Investor, Advisor - CMO, OpenJaw Technologies
    Cristina Covello
    Cristina Covello, Head of Strategic Growth - Fooditude
15:50
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Redefining Approach with Empathy
    Speakers
    Mimi Nicklin
    Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP
16:10
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Fighting for Footfall
    Speakers
    Talal Omar
    Talal Omar, Director – MENA - Guinness World Records
    Shaddy Gaad
    Shaddy Gaad, Senior Marketing Manager - MENA - Guinness World Record
16:30
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Listening Habits: Music Consumption
    Chairperson
    Rami Al Kadhi Rami Al Kadhi, Commercial Director - Anghami
    Speakers
    Austyn Allison
    Austyn Allison, Editor - Campaign Middle East
16:50
    • Marketing Mania Conference
    -
    End of Day
11:00
    • The Marketing Society
    -
    Chairperson’s welcome remarks
    Speakers
    Sophie Devonshire
    Sophie Devonshire, CEO - The Marketing Society
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Chairperson’s Welcome Remarks
    Speakers
    Sophie Devonshire
    Sophie Devonshire, CEO - The Marketing Society
11:05
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    An introduction to TMS UAE
    Speakers
    Khaled Ismail
    Khaled Ismail, VP Communications - Europe, Central Asia, Middle East & Africa Region - Tetra Pak
11:10
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    POWER OF HUMAN MIND | How Diverse Teams led to better business success
    Speakers
    Mark Evans
    Mark Evans, Managing Director – Marketing & Digital - Direct Line Group
11:15
    • The Marketing Society
    -
    Our Dubai hub
    Speakers
    Khaled Ismail
    Khaled Ismail, VP Communications - Europe, Central Asia, Middle East & Africa Region - Tetra Pak
11:30
    • The Marketing Society
    -
    Where does marketing leadership fit in a changing world?
    Speakers
    Sophie Devonshire
    Sophie Devonshire, CEO - The Marketing Society
11:40
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Value of a brave and empathetic mindset
    Speakers
    Mimi Nicklin
    Mimi Nicklin, International bestselling author & an Empathy Advocate, Creative Director - RAPP
12:00
    • The Marketing Society
    -
    Mental health of marketers
    Speakers
    Mark Evans
    Mark Evans, Managing Director – Marketing & Digital - Direct Line Group
12:05
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Wrap of the morning session: What have I learnt?
    Speakers
    Khaled Ismail
    Khaled Ismail, VP Communications - Europe, Central Asia, Middle East & Africa Region - Tetra Pak
12:15
    • Marketing Mania Conference
    -
    Networking Lunch
12:30
    • The Marketing Society
    -
    Learning from a hostage negotiator
    Speakers
    Matthias Schranner
    Matthias Schranner, CEO and Founder - The Schranner Negotiation Institute
13:00
    • The Marketing Society
    -
    Networking Lunch
13:15
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Welcome back energizer
    Speakers
    Mike Fairburn
    Mike Fairburn, Vice Chairman of The Marketing Society & GM - Sony Music Entertainment Middle East
13:20
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Impact of COVID on long term business success
    Speakers
    Aimee Peters
    Aimee Peters, Group Head – Marketing & Communications - Mashreq bank
    Rami Zahran
    Rami Zahran, Group Chief Marketing & Communications Officer - Saudi German Hospitals
    Sophie Stanton
    Sophie Stanton, CMO - IBM MEA
13:50
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Marketing leadership: What drives marketers’ business impact?
    Speakers
    Syl Saller
    Syl Saller , President - The Marketing Society
    Thomas Barta
    Thomas Barta, Author and Researcher - Marketing Leadership Keynote Speaker
    Sophie Devonshire
    Sophie Devonshire, CEO - The Marketing Society
14:00
    • The Marketing Society
    -
    The Bravery Talks
    Chairperson
    Sophie Devonshire Sophie Devonshire, CEO - The Marketing Society
14:55
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Welcome back energizer
    Chairperson
    Sophie Devonshire Sophie Devonshire, CEO - The Marketing Society
15:00
    • The Marketing Society
    -
    UAE Mars Mission
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Negotiating through conflict to achieve results
    Chairperson
    Rachel Dunn Rachel Dunn, VP Corporate & Consumer - Weber Shandwick
    Speakers
    Matthias Schranner
    Matthias Schranner, CEO and Founder - The Schranner Negotiation Institute
15:30
    • The Marketing Society
    -
    The MarTech Startup Panel
    • Marketing Mania Conference
    Yellow Stage - Sheikh Maktoum Hall -
    Leading a business through Crisis
16:00
    • Marketing Mania Conference
    -
    End of Conference Program

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