GITEX Crowdforce


GITEX Crowdforce

07 Oct 2019
Vertical Stage 2, Za'abeel Hall 6

GITEX Crowdforce is a chance for you to meet the peers and our speakers in the morning for an informal discussion on a choice of predetermined topics where questions and challenges are put forward, and ideas shared amongst the group.

Group 1: Catching the next wave of trends in Influencer marketing

Internationally renowned digital anthropologist and author Dr Crystal Abidin engages in a discussion on communication formats used by Influencers to capture viewer attention in an increasingly saturated market. She is joined by the former Joe Federer, Author and former Brand Manager at Reddit. Together they will strategise with delegates on how businesses can use social media platforms to meaningfully engage with their audience?

Group 2:Learn from some of the strongest brands in the world target, understand, personalise and optimise each stage of the customer journey

Defining the customer journey and setting the necessary KPIs to measure it is an important part of employing AI and SEO to promote user-focused content to your target audience across social media platforms. Machine learning and AI can segment customers and personalise experiences with tailored content in email, website and apps. This session looks at fusing technology with intuition to create social stories and experiences that resonate and make a lasting impact without violating customers’ sense of privacy.

Dr. Crystal Abidin, PhD, Author, Researcher and Sociocultural Anthropologist
Joe Federer, Author and Social Media Leader

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