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MARKETING MANIA
The marketing discipline has seen some of the most radical shifts in the digital age, with the advent and breakneck evolution of new technologies, and rise of disruptive media.
The deluge of visual stimuli has dramatically raised the complexity and stakes in the war for attention. Part creative strategist, part technologist and part tastemaker, the modern day marketer defies traditional or straightforward classification, and is a cross-functional, multidisciplinary polymath. These multifaceted demands and forces of change have brought out the best in many marketing leaders, who have found ingenious and creative ways to cut through the clutter and left arresting and emotive imprints on us.
To celebrate and keep this indomitable spirit of creativity and relentless evolution burning brightly, we are proud to launch Marketing Mania 2020, 6-10 Dec 2020 at the Dubai World Trade Centre. The launch is co-located with the 40th anniversary of GITEX, one of the world’s largest tech events, thus creating the perfect fusion between the creative and technology communities.
Marketing Mania brings together the brightest and most forward-thinking protagonists from the influential and intersecting worlds of media, entertainment, business, policy-making, creative, advertising, technology and beyond, which are shaping and shifting our cultural, commercial and communications landscapes.
