AR & VR2 years ago Tech Crunch predicted “VR will be big, AR will be bigger and take longer.” But with a year’s figures – and wisdom – TC has reversed its predictions stating mobile AR could become the primary driver of a $108 billion VR/AR market by 2021.
Why mobile? The beauty is that it doesn’t require consumers to do anything they don’t already do — just replace their iPhones and Samsung phones as usual. If the manufacturers get it right, AR could become the new hotness to drive mobile growth again.
WHY AR & VR AT GITEX?
The value of the Middle East & Africa AR & VR market is expected to grow from $181m in 2016 to $6bn by 2020 & these transformative technologies are being widely adopted across key industries.
The UAE Ministry of Education are already rolling out VR in the classrooms to enhance school learning and Jumeirah Hospitality Group offer a full 360° experience of their residences before guests arrive.
- 2016 Visitors travelled from 87 countries to source AR & VR Technology
- 28,478 visitors came to source AR & VR Tech were buyers
- 20,219 had a purchasing budget in excess of $100,000
- 7,885 were actively purchasing at GITEX Technology Week
AR & VR Facts & Figures
$1.2 billion, revenue for Pokemon Go in 2016
Gear VR has already reached 1 million active users
During his opening keynote at the 2016 Intel Developer Forum in San Francisco on Tuesday, Intel CEO Brian Krzanich unveiled Project Alloy, an all-in-one virtual reality solution made from the ground up. A clear example of the future of merged reality today, the Alloy platform completely redefines what is possible in an all-in-one VR platform.Read more
Snapchat selfie lenses and Pokemon Go, not Magic Leap and HoloLens. Smartphones are how Mark Zuckerberg sees augmented reality going mainstream, rather than potentially awkward headsets and glasses. That’s an important clue to how Facebook will adapt to this next computing platform.Read more
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