AR & VR2 years ago Tech Crunch predicted “VR will be big, AR will be bigger and take longer.” But with a year’s figures – and wisdom – TC has reversed its predictions stating mobile AR could become the primary driver of a $108 billion VR/AR market by 2021.
Why mobile? The beauty is that it doesn’t require consumers to do anything they don’t already do — just replace their iPhones and Samsung phones as usual. If the manufacturers get it right, AR could become the new hotness to drive mobile growth again.
WHY AR & VR AT GITEX?
The value of the Middle East & Africa AR & VR market is expected to grow from $181m in 2016 to $6bn by 2020 & these transformative technologies are being widely adopted across key industries.
The UAE Ministry of Education are already rolling out VR in the classrooms to enhance school learning and Jumeirah Hospitality Group offer a full 360° experience of their residences before guests arrive.
- 2016 Visitors travelled from 87 countries to source AR & VR Technology
- 28,478 visitors came to source AR & VR Tech were buyers
- 20,219 had a purchasing budget in excess of $100,000
- 7,885 were actively purchasing at GITEX Technology Week
AR And VR Facts & Figures
Marketing is all about experiences now; to succeed it will need the two-letter technologies: AR, VR and A.I. And to scale it will need smartphones, selfies, live-streaming and social media.Read more
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