Gitex Technology Week 2014

18-22 October 2015

Dubai World Trade Centre

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Industry Trends

Market Facts and Trends

  • With over 2.2 billion smartphone users worldwide, the mobile market easily outnumbers the broadband internet market. This, combined with advances in smartphone technology, means the mobile device is the future of all advertising.  As device manufacturers provide handsets with embedded applications such as Facebook and You Tube, the groundwork has been laid for greater UGC (user generated content) and as such, it will become the ultimate advertising platform that will reside in people’s pockets, no matter where they are or when they access their phones.
  • The Net Generation in the Middle East:  Born after 1977, the Middle East presents a unique swathe of Net Generation users, for whom all things digital come as second nature and who therefore embrace technological advances and who are prepared to spend higher than average proportions of their income on media and content consumption.
  • Traditional media (print) still plays an important role in the Middle East due to the established newspaper reading culture.
  • Literacy plays an important role and has a direct impact on traditional printed media and there are wide differences from country to country in the region. For example in Morocco and Yemen the average literacy level is around 50%, compared to 90% in Kuwait, UAE and Qatar. This results in disparities from country to country where literacy levels are low and visual mediums such as TV  have a higher  importance attached to it, compared to print media.
  • Broadband penetration – low and slow broadband penetration remain major constraints to the wholesale adoption of modern media methods and again vary from country to country. Typical barriers to improvement in this sector include cultural barriers, high retail pricing and poor telecommunications access network infrastructures.
  • Despite the high costs of implementing and developing telecommunications access network infrastructures across large geographical areas, the mobile phone is rapidly emerging as a rival means to broadband access and internet content delivery and is increasingly providing an alternative way of watching TV on the go via IPTV technology.
  • Broadband penetration in the Middle East will grow strongly, supporting social network growth and e-commerce development.
  • Tablet adoption will rise quickly in the region as multiple devices enter the market, creating new content opportunities.
  • Facebook will open up new opportunities for Arabic language marketing.
  • The swelling numbers of consumers online across MENA will force more consumer brands, retailers and consumer service companies to embrace digital.
  • The Arab world’s online shopping market will become broader-based, providing consumers with new choice and web ventures with new opportunities.
  • Online Arabic language content will remain an issue of concern for the region, but opportunities for Arabic content will continue to grow, perhaps faster than ever before.
  • Independent online media launches will continue, whilst traditional media continue to procrastinate about online.
  • A new generation of specialised blogs will emerge in the Middle East
  • We will see more social change and social initiatives driven by online media, with people finding new ways to work together to achieve community objectives.

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Sponsors

  • Analytics PartnerAnalytics Partner
  • Arabic News PartnerArabic News Partner
  • Big Data – Platinum SponsorBig Data – Platinum Sponsor
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  • Digital Strategies Forum – Strategic SponsorDigital Strategies Forum – Strategic Sponsor
  • FTTH Workshops In Association WithFTTH Workshops In Association With
  • GulfComms Endorsed ByGulfComms Endorsed By
  • GulfComms Headline SponsorGulfComms Headline Sponsor
  • Industry Briefings Government – Strategic SponsorIndustry Briefings Government – Strategic Sponsor
  • Industry Partner Smart SessionsIndustry Partner Smart Sessions
  • Knowledge PartnerKnowledge Partner
  • Majlis Lounge SponsorMajlis Lounge Sponsor
  • Network & Security Headline SponsorNetwork & Security Headline Sponsor
  • Official Arabic Live Blog PartnerOfficial Arabic Live Blog Partner
  • Official Country Partner: NigeriaOfficial Country Partner: Nigeria
  • Official Courier HandlerOfficial Courier Handler
  • Official PublisherOfficial Publisher
  • Official Regional News BroadcasterOfficial Regional News Broadcaster
  • Official Smart Car PartnerOfficial Smart Car Partner
  • Official Transportation Partner Official Transportation Partner
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  • Smart Experience Partner Smart Experience Partner
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  • Student Lab In Association WithStudent Lab In Association With
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  • Supporting PartnerSupporting Partner
  • UAE Live Blog PartnerUAE Live Blog Partner
  • Organised by
    Organised by
  • Co-located Event
    Co-located Event
  • Co-located Event
    Co-located Event
  • Official Country Partner: Nigeria
    Official Country Partner: Nigeria
  • Strategic Partner
    Strategic Partner
  • GulfComms Endorsed By
    GulfComms Endorsed By
  • Smart Experience Partner
    Smart Experience Partner
  • Majlis Lounge Sponsor
    Majlis Lounge Sponsor
  • Official Smart Car Partner
    Official Smart Car Partner
  • Network & Security Headline Sponsor
    Network & Security Headline Sponsor
  • GulfComms Headline Sponsor
    GulfComms Headline Sponsor
  • Student Lab In Association With
    Student Lab In Association With
  • Student Lab Lead Sponsor
    Student Lab Lead Sponsor
  • Pre-Registration Sponsor
    Pre-Registration Sponsor
  • Content Hub & Media Centre Sponsor
    Content Hub & Media Centre Sponsor
  • Smart Sessions Strategic Sponsor
    Smart Sessions Strategic Sponsor
  • Big Data Diamond Sponsor
    Big Data Diamond Sponsor
  • Big Data – Platinum Sponsor
    Big Data – Platinum Sponsor
  • Cloud Confex Diamond Sponsor
    Cloud Confex Diamond Sponsor
  • Big Data – Platinum Sponsor
    Big Data – Platinum Sponsor
  • Cloud Confex Platinum Sponsor
    Cloud Confex Platinum Sponsor
  • Cloud Confex – Platinum Sponsor
    Cloud Confex – Platinum Sponsor
  • Cloud Confex Gold Sponsor
    Cloud Confex Gold Sponsor
  • Industry Partner Smart Sessions
    Industry Partner Smart Sessions
  • Digital Strategies Forum – Strategic Sponsor
    Digital Strategies Forum – Strategic Sponsor
  • Industry Briefings Government – Strategic Sponsor
    Industry Briefings Government – Strategic Sponsor
  • FTTH Workshops In Association With
    FTTH Workshops In Association With
  • Official Transportation Partner
    Official Transportation Partner
  • Supporting Partner
    Supporting Partner
  • Supported By
    Supported By
  • Knowledge Partner
    Knowledge Partner
  • SME Zone Publication Partner
    SME Zone Publication Partner
  • Official Publisher
    Official Publisher
  • Official Travel Partner
    Official Travel Partner
  • Arabic News Partner
    Arabic News Partner
  • Official Arabic Live Blog Partner
    Official Arabic Live Blog Partner
  • UAE Live Blog Partner
    UAE Live Blog Partner
  • Analytics Partner
    Analytics Partner
  • Official Regional News Broadcaster
    Official Regional News Broadcaster
  • Official Courier Handler
    Official Courier Handler