Joe Federer

Joe Federer

Author and Social Media Leader
United States

The founding member of Reddit’s brand strategy team  turned author on exploring the universal language of memes.

From building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top performing brands in Pinterest Ads’ alpha and beta programs to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies, Joe’s expertise in digital runs deep. Having led social creative and strategy teams at major ad and PR agencies, his approach to social marketing starts with understanding user mindsets in various social networks, borrowing models from the worlds of evolutionary biology and psychology. His first book, The Hidden Psychology of Social Networks, will be published by McGraw-Hill in 2020.


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