Fida Kibbi is responsible for leading, driving and managing Marketing, Communications SCR strategies and plans for the world-leading provider of telecommunications equipment and services in the MEA region. Kibbi joined Ericsson in 2007 as the Head of Internal communication. In 2010, Kibbi was appointed Head of External Communications for Region Middle East. Earlier in 2014, Kibbi was appointed as the Vice President and Head of Communications, a year after Kibbi was promoted to VP & Head of Marketing, Communications and SCR. Kibbi earned a Bachelor degree in Business Administration from the Lebanese American University.