Eleni Kitra

Eleni Kitra

Global Business, Head of Financial Services & Automotive, Facebook - UAE
Eleni has over 2 decades’ experience in Strategic Business Management, Business Development and Marketing roles in global companies. She has worked for Sony, Multichoice, Omnicom group, Facebook. In 2007 she co-founded Spirit Up a digital creative agency and she has been member of the faculty of Middlesex university in Dubai. Eleni has been a founding and board member of Digital Industry associations (IAB, EEDE), has been President and Jury member of Digital Awards along the years, and has been awarded for her work in Digital & Social Media. She joined Facebook in April 2013 and in her current role she leads Strategic Business Development for Automotive and Financial Services for the MENAP region. She is a global leader in supporting women in Tech, spearheading women@leadership for Facebook EMEA, a passionate mentor and gender equality ambassador. Mother of two, Digital Communicator at heart, Social media advocate, “always on” for family and friends. 

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