Pharma Bonus is the Company’s loyalty system promoting the commitment of people to a healthy lifestyle and helping end customers reduce the costs for pharmaceutical goods by 10-15%. The end customer no longer carries the supply chain cost baggage and establishes communication and trust with the manufacturer. In fact, this is a deferred discount, which is not given by pharmacies, but directly by manufacturers. With the cash-back service, pharmaceutical companies through our technologies get access to Big Data which allows sufficient market overview for improving their marketing strategy. The consumer data is an added benefit for manufacturers - a feedback mechanism to better understand their customers, perform segmentation, targeting and customized consumer care.