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Maxell to Assume Responsibility for the Hitachi Projector brand in Europe

12 Sep 2019

Maxell to Assume Responsibility for the Hitachi Projector brand in Europe

Maxell Europe Ltd Hall: Hall 2 Stand: H2-E1

Feb 2019 (originally released); 12th September 2019*: The Optronics Division of Maxell, Ltd. today announced that, as of 1st April 2019, Maxell, Ltd., through its European subsidiary, Maxell Ltd, will assume responsibility for all operations related to both Hitachi-brand and Maxell-brand projector products and accessories within the European market. This announcement marks the culmination of a six-year progression that began with Maxell, Ltd.’s acquisition of Hitachi Consumer Electronics, Co., Ltd.’s projector design, development and manufacturing assets and resources in 2013.


Recognised for their consistent quality and manufacturing expertise Maxell, will begin introducing innovative, reliable and highly engineered projector products to the professional AV market in Europe from Spring 2019, as Maxell begin to expand their maintenance-free Laser and LED light source projectors. This transition will be seamless for end-users and distributor partners of both the Hitachi and Maxell brands.


The planned transition will ensure that all original warranty, service and support obligations applicable to both Hitachi-brand and Maxell-brand projector products occurring prior to that date will continue to be fully honoured and upheld.


For further information visit: www.maxelldisplay.com




About Maxell, Ltd.:

Maxell, Ltd., a subsidiary of Maxell Holdings, Ltd. (TSE: 6810), is headquartered in Kyoto, Japan. Maxell, Ltd. is a leading company in the fields of Energy, Industrial Materials and Electronic Appliances/Consumer Products, such as primary and rechargeable batteries, adhesive tapes, optical components, projectors and consumer products including health and beauty care products.


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