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Maisonette reveals latest ProTech innovations at Gitex 2019

06 Oct 2019

Maisonette reveals latest ProTech innovations at Gitex 2019

Maisonette Hall: Hall 8 Stand: H8-D31
Maisonette, a property management software

Maisonette Holding, the PropTech company headquartered in Abu Dhabi, is exhibiting its latest innovations in the property technology sector at GITEX Technology Week, from October 6th to 10th in Dubai World Trade Centre.



Partaking in GITEX Technology Week reflects Maisonette’s commitment in providing seamless solutions that are in line with the region’s latest tech innovations, and its efforts in igniting a PropTech (property technology) movement within the region, to enhance real estate operations by providing an all-integrated ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) software, a document management system and smart marketing tools.

Since its inauguration 12 years ago, Maisonette has been serving medium to large property management companies, real estate developers, facilities management companies, real estate brokers, and shopping malls across the Middle East and North Africa, and is currently managing approximately 65,000 units. Tailored for the real estate sector, the PropTech Company offers customized solutions for real estate companies through its all-integrated ERP and CRM software, which automates internal cross-departmental operations and provides a fully integrated cycle for operations, finance, and facility management, enabling effective coordination and communication amongst departments.

Maisonette’s user-friendly software offers a built-in CRM, manages sales and assets, thereby eliminating paperwork and double-data entry. Hence, it enables real estate companies to minimize costs by up to 30% and maximize efficiency. Because it is catered specifically to the real estate sector, the PropTech solution is cost-effective and can be easily implemented. Addedly, a complete overview of clientele’s portfolios can be accessed, including all customer-related processes for both inbound and outbound communication, thus enabling real estate companies to offer a more personalized service to their clients.

The software also automates all financial operations and manages all sales and assets, significantly improving accuracy and productivity. The PropTech company is also launching a smart mobile application for facility management, streamlining maintenance requests by tenants.


Commenting on the impact of PropTech within the region and the company’s participation at Gitex Technology Week, Amjad Abbas, Chief Executive Officer of Maisonette, said: “We’re proud to be taking part in this year’s GITEX Technology Week to showcase our latest innovative solutions for the real estate industry. The role of PropTech is quickly becoming integral to real estate companies and large infrastructure projects, and it is one of the main drivers for supporting economic growth and enabling smart city transformations. Countries such as the UAE are refocusing their energy on the happiness and quality of life of their citizens, and to achieve that vision, the UAE has set numerous strategies such as Vision 2021, which aims to facilitate the transformation to a knowledge-based economy. Adopting new technologies such as PropTech and leveraging Big Data can be major contributors to achieving the wise leadership’s vision.”

“Our participation at GITEX aims to highlight our role in achieving this vision, as we strive to remain updated on the latest global trends within the sector and beyond. We’re currently expanding to more countries, and we’re leveraging new technologies to develop more solutions and offerings continuously. Ultimately, we believe that PropTech improves the quality of life for everyone, and it enables smoother operations for both the real estate sector and all parties involved. We are witnessing growth within the region and more tech-aware companies, whom we offer automation, optimization of costs, and maximation of sales,” he added.

With offices in the UAE and Egypt, Maisonette caters its PropTech solutions to medium to large property management companies, real estate developers, facilities management companies, real estate brokers, and shopping malls across the Middle East and North Africa.


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