1. GITEX GLOBAL 2024 is bringing together the international tech community under the overarching theme “Global Collaboration to Forge a Future AI Economy.” In your view, how crucial are public-private collaborations for developing the next generation of AI-powered tech solutions?
There are issues that cannot be solved without consolidation of private technology companies with the public sector, namely legal regulation and protection of personal information. Now, many global industry leaders who acted on the principle of "it's better to ask for forgiveness than permission" are experiencing problems associated with users’ data privacy and security. It is important to divide: which information can be used for training, how it is depersonalized, and how to ensure data security. We should also differentiate the result of AI's work and how it should be integrated into the existing system of relations: who has the rights to this or that technology, how much it is copyrighted, who is responsible for the consequences.
2. How is the rapid advancement of AI technologies influencing your industry sector?
AI is an integral part of modern corporate communications. There are sustainable world trends in this field that are followed by most solutions for video conferencing and collaboration. AI technologies implemented in UC&C products allow solving the typical problems of both users and administrators of corporate communication systems, improving collaboration experience by enhanced video and audio quality, creation of automatic meeting minutes and summary, providing participants with a "virtual" communication space wherever they are, and making conference layout more user-friendly by removing unnecessary empty space between people in meeting rooms.
3. How is your business adopting and integrating AI innovation?
TrueConf actively develops AI-powered features that enhance the quality of online communications and improve the user experience. The range of implemented AI-based features includes smart noise suppression that removes extraneous noise and improves video and audio quality regardless of the devices and AV peripherals that the participant uses during a video meeting. AI acts as a real digital secretary, which enables transcribing a meeting into a convenient text format with a division by speakers, as well as creates a brief or extended summary of the most important meeting results. Besides, AI can be a smart assistant that automatically identifies user problems and displays troubleshooting hints. TrueConf solutions also feature AI able to create a smart frame composition focused on people or auto generated meeting layouts based on active speakers or shared content.
4. Beyond AI, what innovations do you believe will shape the future of your industry, and which regions do you foresee leading these advancements by 2025?
Future innovations in video conferencing expand the boundaries of the industry. Digital doppelgangers / avatars mimicking human gestures and expressions can enhance engagement and personalization in video calls. For example, in financial advisory, they could assist clients in real-time, offering immersive experiences. Real telepresence through holographic projections enables lifelike interactions, fostering a sense of presence despite physical distance. In the realm of training and entertaining, holographic video conferencing can revolutionize virtual classrooms, facilitating interaction with 3D content and open ultra-realistic remote performances. With the help of generative AI, companies will be able to train their employees by providing them with a virtual mentor who will be able to answer questions in real time and provide the necessary information and advice that will be saved as a chat.
5. What are your motivations and expectations for coming onboard the 44th edition of GITEX GLOBAL in 2024?
Participating in events like GITEX GLOBAL offers numerous benefits and opportunities for businesses to grow, innovate, and succeed in a competitive market landscape. The trade show is a perfect hub for networking with industry professionals and potential partners and attracting new customers. With GITEX GLOBAL 2024, the brand visibility can be increased by media engagements and awareness about solutions created.
6. Are you planning to launch any products or services, showcase new technologies, or announce partnerships during the event?
Please provide details so we can help enhance your presence. TrueConf is going to showcase TrueBox, a hardware and software complex for holding 4K video meetings and interactive events with a presence effect. It allows organizing realistic video meetings with 3D effect without the need for special tools and 3D glasses. Also, we will bring TrueConf AI Server, the team messaging and video conferencing server with new on-premises AI that operates within a corporate network without Internet connection and enables automatic generation of a meeting protocol, ensuring safe data processing and accurate conversion the speech into a chat or a timed conference script.
7. As a global platform for tech enterprises and industry leaders, how does GITEX GLOBAL contribute to the future of your industry?
GITEX GLOBAL is a prominent event that brings together leading technology companies, industry experts, and innovators from around the world to showcase the latest advancements and trends in the tech industry. For the video collaboration realm, participating in GITEX GLOBAL can offer benefits and opportunities that contribute to the future of the industry. The event provides a platform for networking with other industry players and potential partners. Building strong relationships and partnerships can lead to collaborations on new technologies that drive innovation in the industry.
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