The unconventional element of trust: Revolutionising Direct-to-Consumer with Iris Nova
The convergence of physical and digital commerce is gathering pace. Multi-channel customer experiences are already yesterday’s news – the constantly connect, tech-savvy modern consumer wants more from brands and retailers. The Founder and CEO of Iris Nova, the parent company of DIRTY LEMON and The Drug Store, is disrupting the way businesses create, communicate and deliver consumer goods. In this track he talks to us about the company’s innovative conversational commerce model and its experimental cashierless retail concept.