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How the strongest brands in the world target, understand, personalise and optimise each stage of the customer journey

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How the strongest brands in the world target, understand, personalise and optimise each stage of the customer journey

07 Oct 2019
Vertical Stage 2, Za'abeel Hall 6
DGTL MARKETING

Defining the customer journey and setting the necessary KPIs to measure it is an important part of employing AI and SEO to promote user-focused content to your target audience across social media platforms. Machine learning and AI can segment customers and personalise experiences with tailored content in email, website and apps. This session looks at fusing technology with intuition to create social stories and experiences that resonate and make a lasting impact without violating customers’ sense of privacy.

Speakers
Joakim Leijon, Founder & CEO - Whispr Group

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