From startup To challenger – Differentiating in a commoditized market
The classic challenger approach is to identify an approach to serving customers that is not being done – or at least not being done well – by competitors. Ten years ago, Deezer was a music-tech startup operating out of a garage in Paris. Today, its streaming service is available in more than 180 countries and attracts 12 million active users. Hear first-hand how they continue to be a challenger brand to not just Spotify, but Apple, Google and Amazon!