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From startup To challenger – Differentiating in a commoditized market

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From startup To challenger – Differentiating in a commoditized market

08 Oct 2019
Vertical Stage 3, Za'abeel Hall 6
GROWTH GAME (Startups)

The classic challenger approach is to identify an approach to serving customers that is not being done – or at least not being done well – by competitors. Ten years ago, Deezer was a music-tech startup operating out of a garage in Paris. Today, its streaming service is available in more than 180 countries and attracts 12 million active users. Hear first-hand how they continue to be a challenger brand to not just Spotify, but Apple, Google and Amazon!

Speakers
Hans-Holger Albrecht, CEO - Deezer

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