Onstage Interview: Artistry, Lifestyle and Influence on the Digital Battlefield
This is the story of how two friends launched a men’s apparel brand. Christian Larson is a film director of commercials for Cartier, Pepsi, Mercedes and Beats by Dre. Andreas is the founder of the brand experience company Ciceron. Joining forces in 2016 they quickly gained followers among celebrities and press around the world including NY Times, Financial Times, Vogue, Esquire, GQ, L’Officiel and entered many of the world’s most exclusive department stores from London to New York. This interview looks at how world-leading fashion brands and startups alike can leverage artistry and collaborations to build a lifestyle brand with a loyal following.