Understanding and selling to Generation Z


Understanding and selling to Generation Z

06 Oct 2019
NXG Stage, Za'abeel Hall 5
NXG – Next Generation

It would be a mistake to consider this most recent generation as simply “mini-Millennials” since they have characteristics that are uniquely their own. By 2020, Gen Z will account for 40% of all consumers. What are the characteristics of this generation you need to know in order to sell to them?

Connor Blakley, CMO - Campus Agency

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