Gitex Technology Week 2014

18-22 October 2015

Dubai World Trade Centre

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Prologix- Breaking Connectivity Barriers in East Africa

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Prologix- Breaking Connectivity Barriers in East Africa
11 Oct 2014
Prologix Distribution, the well-known VAD in the Middle East, along with its prestigious vendors, conducted a series of roadshows in the three prominent East African countries in August 2014. The shows hosted in Tanzania, Uganda and Kenya, were first of their kinds in the region  in the field of Wireless & Networking, RF & Microwave, Telecom, Test & Measurement and Video Surveillance.
 
 
The week-long series of Bootcamp Seminars gave the communities of Telecom Operators, ISPs, WISPs, Regulators, System Integrators, Resellers and key end-users from large enterprises a platform to know the latest in technologies related to connectivity.  The high-powered show included presentations by Prologix and their top vendors, namely Cambium Networks, Trango Systems, Sangoma Technologies, IDEAL Industries, LevelOne and Secura. The Regional Heads and Technical Experts from the vendors presented to the audience an overview of how their products and solutions can revolutionize the African landscape when it comes to connecting the unconnected.
 
 
The hugely successful Bootcamp Seminars were held in Dar-es-Salaam, Kampala and Nairobi on August 18th, 20th and 22nd respectively. All the shows were hosted in top-class, luxurious, centrally located 5-star properties to ensure easy access to the audience. At least 70 local customers ranging from Managing Directors, CTOs, IT Managers and Telecommunications Professionals attended the event in each city, which started off with Registration and Welcome Breakfast.
Mr. Aditya Sahaya, Director – Prologix Distribution, kick started the events by providing a brief on the company’s legacy, and how the organization has been relentlessly striving to cater to the region’s demands through its continuously evolving VAD offerings. Mr. Sahaya explained to the crowd why Africa is the most important territory for them due to the massive growth rate in internet penetration rate each year as against the global statistics, and how the company has an edge over others while working towards extenuating the connectivity barriers through their strategic partnership with key vendors who are masters in providing the solutions to bridge the digital divide. 
 
 
This was followed by an introduction to Cambium Networks, the industry leader in IP wireless broadband solutions by Mr. Martin de la Serna, VP – Sales, EMEA. Mr. Ionut Croitoru, Regional Sales Manager for Cambium Networks, educated the audience on Cambium’s breakthrough technologies, the robust Point-to-Point (PTP) and Point-to-Multipoint (PMP) products, and also the breakthrough, cost-effective ePMP solutions.
 
 
Next up was a session by Mr. John Seaman, VP – Sales at Trango Systems, the world’s largest manufacturer of wireless IP backhaul solutions. Mr. John briefed the audiences in detail on fixed wireless and point-to-point microwave backhaul applications and solutions. 
 
 
The mid-morning break was followed by an interesting session by Mr. Aveek Roy, the Regional Director for APAC & MENA at Sangoma Technologies - the pioneer in the field of communications hardware and software for the last 25 years. Mr. Aveek managed to captivate the audience with his overview on Sangoma’s product portfolio, which includes Voice Telephony Boards, Software Applications, Gateways, Wireless Products, Session Border Controllers, Microsoft Lync, PBX Appliance etc.
 
 
Mr. Amit Das, the Head of Sales for Test & Measurement Division at Prologix took the audience through the benefits of using IDEAL Industries’ tools for testing, verification, qualification and certification of copper, fiber optic and wireless backhaul. Mr. Ketan Doshi, AVP – Showroom at Prologix, presented to the audience and overview of LevelOne, the German company who makes first class products for Networking and IP Surveillance.
 
 
Mr. Sahaya rounded up the show by giving a presentation on Secura, the leading company which makes IP and Analog Cameras among other products for Video Surveillance. He also thanked the audience for their valued presence, before asserting the theme of the roadshow once again – Real Convergence in Connectivity. The takeaway from the show was Mr. Sahaya’s message, “Only a company like Prologix Distribution, through its strategic partnerships with top technology providers of the world can provide a converged solution with all components tested and tried for compatibility, and which can provide the ISPs, Mobile Networks Operators (MNOs), Telecom Regulatory Authorities, Government entities like Law Enforcement and Defence, System Integrators and Value Added Resellers all the mechanisms to setup and operate a successful broadband network or mobile connectivity.”
 
Mr. Syed Quadri, Product Manager – Africa at Prologix and Mr. Ali Jawad – East Africa Business Unit Manager at Prologix, were both present at the roadshows and held interactions with customers. 
 
Ms. Chaithali Punchathar, Marketing Manager at Prologix handled customer registrations and managed the shows.
 
 
The half-day show ended with a networking lunch session. There was also an in-hall mini-exhibition set up where the products were displayed. The instant feedback received from the audience revealed that they found the event extremely educative and informative and made them look forward for the beginning of a very fruitful relationship with Prologix. 
 
Contact (Africa )
Mr. Ali 
Business Development Manager- East Africa
Prologix LLC
E-mail: ali@prologixme.com
Mobile: +254 724 977 786
 
 
Contact( The Middle East) 
Mr. Sayed Quadri
Product Manager
Prologix Distribution
E-mail: squadri@prologixdistribution.com
Mobile: +971-52 908 9955
Tel: +971-4-3266445 
 
Media Contact 
Chaithali Punchathar
Marketing & Relationship Manager
Prologix LLC
E-mail: chaithali@prologixme.com
Mobile: +971-529089906 

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