Gitex Technology Week 2014

12-16 October 2014

Dubai World Trade Centre


Avaya signs Prologix as authorized value added reseller to meet increasing customer demand in Qatar

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08 Jul 2014
Avaya Inc., a global provider of business collaboration and communication solutions to companies of all sizes around the world, today announced that it has signed up Prologix as a new Value Added Reseller to serve customers in the fast-growing Qatari market.
Prologix LLC is an ISO 9001:2008 certified IT System Integrator operating in Middle East & Africa. Founded in 1998, Prologix specializes in providing a wide range of IT Business Solutions, Management Solutions and Managed Services to cater to various industry verticals. Under a single hallmark, the company offers Data Storage Management, Infrastructure, Security, Storage, Unified Communications, Test and Measurement, Telecom, Wireless, Software and Web Solutions among others.
Avaya enjoys a strong channel partnership with Prologix, and extending this relationship into Qatar will ensure wider coverage in this rapidly evolving market. Focused sales and technical service teams will address growing customer needs in Video, Collaboration, and Networking for medium sized businesses.
Avaya is further developing its existing strong presence in Qatar, which includes thousands of heritage customers of all sizes across a variety of industry verticals. Existing Avaya customers in Qatar can look forward to having a dedicated Avaya partner focused on their evolving needs, and Prologix has committed some of its best talent to serving the new market. They have developed a combined go-to-market strategy, allowing continuous and direct access to technical support and expert training from the Avaya team.
Fadi Moubarak, Channel Director, Global Growth markets, Avaya said: “Qatar is a key market for Avaya in the GCC, with strong growth trajectories and a very high interest in new technologies. We believe Prologix is well-equipped to manage and address our customers' needs, and to drive adoption of Avaya’s industry-leading solutions in businesses throughout Qatar.” 
Sarwan Singh, Managing Director, Prologix, mentioned “We are delighted to be the chosen partners of Avaya for the Qatar region. Our goal is to replicate the Prologix UAE business model in the country. Armed with a focus based approach to target direct and channel business, our ability to in-house stocking and with our aggressive and customer-focused techniques for pre-sales, sales, marketing, deployment and after-sales support, we are confident that this venture will be a commendable success.”
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