Gitex Technology Week 2014

18-22 October 2015

Dubai World Trade Centre

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Digital Strategies Conference


Digital Strategies - 15 Oct
09:00 - 09:30
09:30 - 10:00
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It’s a multi-device world and being heard is becoming increasingly challenging. Customer behavior of using multi-devices and multitasking has become a key driver of today’s media planning and marketing strategies.
  • Changing digital strategies of organisations
  • Unifying messages between the physical and digital world
  • What it truly...
Speaker(s)  Tom Roychoudhury, Chief Innovations Officer, Middle East Communications Network
10:00 - 10:30
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Customers are keen on receiving promotions from their favorite brands on their mobile. But, a majority of them have experienced increased pressure from unsolicited messages. They fear being spammed. We, at Gemalto, believe that Mobile Network Operators, thanks to their role as reliable trusted agents, have...
Speaker(s)  Frederic Martinent, Marketing Director for Mobile Marketing Solutions , Gemalto
10:30 - 11:00
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The growth of the digital industrial economy means that IT leaders must deliver even more reliable and efficient operational performance at the same time as they create digital innovation and develop digitally-smart talent. Every business is now a technology business and every enterprise – public and...
Speaker(s)  Ed Gabrys, Research Director, Gartner
11:15 - 11:45
Digital services are changing people's lives. Straddling CSR and commercial positioning, the Wikipedia Zero story has shown how mobile networks can power infrastructure to deliver life-changing services. By making basic services free, telecom provider’s world over can take leadership role in their country’s societal development.

Speaker(s)  Carolynne Schloeder, Director, Global Mobile Partnerships Wikimedia Foundation
11:45 - 12:15
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Ironically, the success of a digital strategy has more to do with people than systems and platforms. Technology is a growing presence in almost every aspect of life and increasingly in every corner of the world. People are compelled to interact with “things” in unprecedented ways,...
Speaker(s)  Racha Makarem, Managing Director of Insights and Research, VivaKi MENA
12:15 - 12:45
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Social media has created an explosion of data and content. How do organisations deal with this change and transform digital data into business value?
  • Strategies to harness data through multiple platforms
  • How can we combine data with sophisticated analytics to deepen our understanding of customers?
  • ...
Speaker(s)  Suzanne Locke, Head of Content, Souqalmal.com
12:45 - 13:45
13:45 - 14:30
PANEL DISCUSSION

Having knowledge of the consumer's preferences enables suggesting specific products and promotions to each consumer. Big Data insights, social, mobile and the cloud have transformed the marketing ecosystem. Context has become evidently crucial – a portal for added value communication. . This session will look at:...
Speaker(s)  Darine Sabbagh, Social Media & Digital Mkg Consultant Trainer & Speaker, Lebanon Information Technology and Services
Dr. Jassim Haji, Director Information Technology, Gulf Air
Martin Kubler, General Manager, Iconsulthotels
Derrick Pereira, Product Manager, Landmark Group
Gail Livingstone-Potter, General Manager, ExpatWoman.com
Lee Mancini, CEO, Sekari.com
14:30 - 15:15
PANEL DISCUSSION

The communication industry is constantly challenged by the clients need for ROI. The digital landscape now offers unprecedented possibilities when it comes to showcasing results. This session will look at:
  • Creating result oriented marketing strategies
  • Drawing up measurements and ROI techniques
  • Integrating strategies across print and...
Speaker(s)  Dr. Armstrong Takang, CEO, Alteq
Gareth Deere, Content and Technology Research Director , MEAP-Ipsos
Andrew Burgess, Director of Conversation & Viral Marketing, NEXA UAE
Christian Farioli, Digital Marketing Lecturer and Keynote Speaker, DM3 Institute
15:15 - 15:30
15:30 - 16:15
PANEL DISCUSSION

The I.T. industry is in the midst of paradigm shift to a new technology platform for growth and innovation. Most industry experts see this as the emergence of 3 rd Platform, built on mobile devices, apps, cloud services, mobile broadband networks, big data analytics and social...
Speaker(s)  Eamonn Carey, Head of Digital/Advisor, MHP Communications
Saji Oommen, Group Director Information Technology, Albatha Group
Simon Torrance, Member, Big Data Programme, World Economic Forum
Ashish Panjabi, Chief Operating Officer, Jacky's
Ashi Sheth, Manager of Enterprise Platforms, Netflix Inc
16:15 - 17:00
How are key stakeholders including device manufacturers, telcos and service providers re-shaping the regional communication landscape? This session will look at how the industry is:
  • Creating a vibrant digital community for data services
  • Enabling more mobility services
  • Smart service packaging
  • Leveraging Geo-location
  • Delivering more data connectivity
  • Offering smart devices
...
Speaker(s)  Peter Olu, Director, NITDA
Rimma Perelmuter, CEO, MEF
Dr. Suleiman Al-Hedaithy, Chairman of the Board, FTTH Council MENA

Sponsors

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