Gitex Technology Week 2014

12-16 October 2014

Dubai World Trade Centre


Digital Strategies Conference

Digital Strategies
09:00 - 09:30
09:30 - 10:00
It’s A Multi-Device World and being heard is becoming increasingly challenging. It’s now commonplace for every executive and individual to divide their time and attention across multiple devices. Multi-devices and multitasking behavior has become a key driver of today’s media planning and marketing strategies. This session will discuss: ...
Speaker(s)  Tom Roychoudhury, Chief Innovations Officer, Middle East Communications Network
10:00 - 10:30
Speaker(s)  Nadia Gonzalez, Vice President at Mobile Marketing Platforms and Services, Gemalto
10:30 - 11:00
The growth of the digital industrial economy means that IT leaders must deliver even more reliable and efficient operational performance at the same time as they create digital innovation and develop digitally-smart talent. Every business is now a technology business and every enterprise – public and private sector – needs...
Speaker(s)  Ed Gabrys, Research Director, Gartner
11:00 - 11:15
11:15 - 11:45
Digital services are changing people's lives. The Wikipedia Zero story has shown how mobile networks can be powerful infrastructure to deliver life-changing services as part of their business strategy. By making basic services free, telecom providers world over can take leadership role in their country's societal development.
Speaker(s)  Carolynne Schloeder, Director, Global Mobile Partnerships Wikimedia Foundation
11:45 - 12:15
Ironically, the success of a digital strategy has more to do with people than systems and platforms. Technology is a growing presence in almost every aspect of life and increasingly in every corner of the world. People are compelled to interact with “things” in unprecedented ways, changing their view of...
Speaker(s)  Racha Makarem, Managing Director of Insights and Research, VivaKi MENA
12:15 - 12:45

Social media creates an explosion of data and content. How do organisations deal with this explosion and transform digital data into business value? This session will look at: Strategies to harness this data through multiple technology platforms How can we combine this data...
Speaker(s)  Suzanne Locke, Head of Content,
12:45 - 13:45
13:45 - 14:30

Having knowledge of the consumer's preferences enables suggesting specific products and promotions to each consumer. Big Data insights, social, mobile and the cloud have transformed the marketing ecosystem. Context has become evidently crucial – a portal for added value communication. . This session will look at:...
Speaker(s)  Darine Sabbagh, Social Media & Digital Mkg Consultant Trainer & Speaker, Lebanon Information Technology and Services
Dr. Jassim Haji, Director Information Technology, Gulf Air
Martin Kubler, General Manager, Iconsulthotels
14:30 - 15:15

The communication industry is constantly challenged by the clients need for ROI. The digital landscape now offers unprecedented possibilities when it comes to showcasing results. This session will look at: How marketing agencies can build result oriented strategies Drawing up measurements and ROI...
Speaker(s)  Dr. Armstrong Takang, CEO, Alteq
Gareth Deere, Content and Technology Research Director , MEAP-Ipsos
15:15 - 15:30
15:30 - 16:15

The ICT industry is in the midst of paradigm shift to a new technology platform for growth and innovation. Most industry experts see this as the emergence of 3 rd Platform, built on mobile devices, apps, cloud services, mobile broadband networks, big data analytics and social...
Speaker(s)  Eamonn Carey, Head of Digital/Advisor, MHP Communications
Saji Oommen, Group Director Information Technology, Albatha Group
Simon Torrance, Member, Big Data Programme, World Economic Forum
16:15 - 17:00
How are key stakeholders including device manufacturers, telcos and service providers re-shaping the regional communication landscape? This session will look at how the industry is: Creating a vibrant digital community for data services Enabling more mobility services Smart service packaging Leveraging Geo-location Delivering more...
Speaker(s)  Peter Olu, Director, NITDA
Rimma Perelmuter, CEO, MEF
Dr. Suleiman Al-Hedaithy, Chairman of the Board, FTTH Council MENA


  • Analytics PartnerAnalytics Partner
  • Arabic News PartnerArabic News Partner
  • Co-located EventCo-located Event
  • Co-located EventCo-located Event
  • GulfComms Headline SponsorGulfComms Headline Sponsor
  • Industry Partner Smart SessionsIndustry Partner Smart Sessions
  • Majlis Lounge SponsorMajlis Lounge Sponsor
  • Network & Solutions Headline SponsorNetwork & Solutions Headline Sponsor
  • Official Country Partner: NigeriaOfficial Country Partner: Nigeria
  • Official PublisherOfficial Publisher
  • Official Travel PartnerOfficial Travel Partner
  • Organised byOrganised by
  • Pre-Registration SponsorPre-Registration Sponsor
  • Strategic PartnerStrategic Partner
  • Student Lab Lead SponsorStudent Lab Lead Sponsor
  • Supported BySupported By