The ICT industry is in the midst of paradigm shift to a new technology platform for growth and innovation. Most industry experts see this as the emergence of 3rd Platform, built on mobile devices, apps, cloud services, mobile broadband networks, big data analytics and social technologies. This session will look at:
- How can we architect communication strategies for the 3rd platform?
- How do we build plans that can continue to evolve?
- Optimising communications and engagement for mobile devices
- Monetising mobile opportunities through apps and user interaction