What are your reasons for coming onboard the 43rd edition of GITEX Global, what are your expectations, and who are you hoping to meet at the show?
The GCC region has been a growth engine for us and GITEX is the premier trade event for the region. We want to use GITEX as a launchpad for our newest digital-first platforms and products. We are inviting several of our clients and potential prospects, we are expecting to engage in discussions and meaningful exchanges with Business Decision Makers, Chief Digital Officers and of course Technology executives. We want to do all this while having fun.
Are you planning to launch any products or services, demonstrate new technologies, or sign any partnerships during the show? Please provide details to help us amplify your presence.
Yes we are. We are taking the cover off our newest oOrjit Online Marketplace technology platform and the oOrjit B2B eCommerce platform. We have also strengthened our B2C eCommerce tech platform. These platforms incorporate very new digital journeys and workflows which are powered by Gen AI tech stack.
Our Online Marketplace technology platform provides retailers and industrial parts distributors a seamless path to becoming marketplaces like Amazon or Noon.com without the corresponding substantial investments in technology or in-house development like it was thought about earlier . Additionally, we're showcasing our new conversation commerce platform that uses the latest AI tools. We've noticed more interest in conversation-based shopping from businesses. They see its potential to go beyond traditional methods and create interactive commercial experiences. Businesses believe it can change the way they work and offer more engaging experiences.
How important is GITEX Global for your business, and what is the volume of business growth you anticipate from your participation in the show?
Gitex is an event that holds a major role within our marketing strategy. It is our debut participation and we intend to leverage it to have 1-to-1 conversations with leaders in the verticals we focus on; Automotive Retail, Industrial Equipment, MRO parts,Retail, Life Sciences/Pharma and Real Estate, in this esteemed trade event. We anticipate Gitex to potentially contribute between 40-45% of our annual plan for this year, but our eyes are firmly set on to capture a significant share of the ongoing multi-year digital transformation programs.
How important is the Middle East and Africa for your business, and what is your growth strategy in the region over the coming years?
GCC region stands out as one of the largest markets in both customer engagement and revenue generation for ISPG Technologies. Our plan for growth focuses on partnering with major firms and organizations within the GCC. Small and medium-sized businesses are expected to contribute a significant share of our revenue growth, along with providing ample opportunities for learning. This learning will be instrumental in developing appropriate products for these segments, subsequently driving our global expansion efforts.
To what extent can the region’s bold digital transformation missions elevate the global tech ecosystem?
It's been truly inspiring to witness the Middle East, especially the GCC, making investments in the transformation of societies into digital-first entities. Elevating the tech ecosystem is a journey, not the destination. Traditionally the Middle-East has been a tech consuming region, global tech companies realize that while on the one hand it provides business opportunities , on the other hand they will have to invest in building the human capital of the region for it to be a win-win.
Which countries and industry verticals are you targeting as part of your business plan over the next 5-10 years?
Our growth strategy is primarily focused on GCC countries, including the UAE, Kuwait, Qatar, and Saudi Arabia, followed by expansion into North America.. We will be catering to a diverse range of sectors, primarily including auto retail, real estate, services, life sciences, and retail industries.
GITEX Global is accelerating the epic race for AI dominance in 2023: how is your business embracing the AI innovation wave?
Using generative AI technologies is really important for now and the near future. Our products and solutions extensively use AI and generative methods to change how things work and how customers experience them. Through this approach, we will be addressing a multitude of previously unresolved challenges in innovative ways. This helps us solve problems in new ways and change how our clients work. Within our company, AI tools are now at the heart of how we manage products, develop things, and handle daily tasks.We are committed to enhancing generative AI and ML literacy, extending across our entire organization, ensuring that every team member is equipped to deal with the new ways of thinking and working.
Aside from AI, what is the world’s next big technology shift and how should the government, business, and society prepare for it?
We usually refrain from being fashionable in embracing technological shifts or hype cycles. We are in the products business model, so we need to be completely focussed on figuring out how new technologies can solve industry and business use cases. Even today we see barriers for organizations to embrace innovation and digital transformation. We're interested in tech that links what consumers want with what happens in reality. We're working on these technologies to make consumers central in the commerce world. We believe the future lies in technologies that integrate the human aspect of the consumer into the commerce ecosystem.
GITEX Global and GITEX Impact will build up the momentum for COP 28, taking place in Dubai from 30 November -12 December. How do you see the adoption of ESG strategies by tech companies, and what are the critical factors for those initiatives leading to a more sustainable future?
Tech companies adopting Environmental, Social, and Governance (ESG) strategies is a megatrend. It shows we want to be sustainable and responsible. It's not currently embedded in our everyday vocabulary or actions. However, in order to truly integrate it into our core business strategy, the crucial steps involve embracing net-zero initiatives, setting tangible targets, publicly declaring our commitments, and standing behind them.
We as a company now have a grip on what it means to invest in ESG initiatives and we want to bring our employees on board, make them understand that ESG is not just for consumers but for the entire community in which we are a key stakeholder. We are mandating our employees to have discussions with our customers to understand how we can contribute to their ESG mandates and not let that be an afterthought. Watch this space, for how we will integrate ESG initiatives into our daily lives in the very near future.
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